July 2026 · Taking on one new client

Fractional Sales Leader for B2B AI Startups

I'm Xi — a fractional sales leader based in London working with early-stage B2B AI and SaaS founders across the UK. I build the sales pipeline, RevOps, and forecasting your investors expect. 15 years of B2B revenue experience, delivered in fixed-price sprints.

Book a 30-min call See what I do
0 → 1 specialist Scaled EMEA sales at monday.com and Fountain
AI RevOps native Foundations built for your AI SaaS and agent revenue
15 years Building B2B revenue teams for AI & SaaS companies
// recent & current clients
Gravel AI Mutherboard SnapCall Jurnii Intuitive Neurons
// what I see

You're 6 months from a raise, your pipeline lives in a spreadsheet, and "we'll fix RevOps later" becomes never.

01

Founder-led sales has stopped scaling.

You closed the first 10 deals on relationships. The next 10 are harder, slower, less predictable. Your time is the bottleneck and the pipeline is unscalable.

02

The CRM is a graveyard.

Your HubSpot or Pipedrive is half-configured, missing fields, has no forecasting, and nobody trusts the numbers.

03

You can't answer investor questions.

What's your win rate? Sales cycle? Pipeline coverage? CAC payback? You know roughly, but "roughly" doesn't survive Series A diligence.

04

Hiring sales feels like a leap of faith.

Your first AE or sales leader needs a system to walk into. Without one, they'll spend three months building it themselves while not selling anything.

// how I work with startups like yours

Fixed scope, fixed price, no proposals.

Start here
The Diagnostic
£250 · one-time

A 60-minute working session on your revenue function, followed by a written one-page diagnosis. You leave with a clear answer to "what's the highest-leverage thing to do next." Credit toward any engagement if you go on to work with me further.

  • Pipeline, ICP, sales motion, RevOps maturity reviewed in one call
  • Written one-pager with three concrete next moves
  • Honest recommendation — including "do this yourself" if that's the right answer
Book a diagnostic
60 minutes
Same-week turnaround
Credit toward engagement
Most popular
The Sprint
£3,500 · three weeks

Three weeks where we diagnose your biggest revenue blocker and fix it — properly. Not a broad audit. One core problem, solved end-to-end: your ICP and positioning, your sales motion, or your RevOps infrastructure.

  • Clear diagnosis in week one — we agree on the problem before we start fixing it
  • Hands-on build in weeks two and three — documented, ready to hand off
  • 60-day execution playbook your team (or first sales hire) can run from day one
  • Two checkpoint calls plus async access throughout
Book a Sprint call
3-week engagement
HubSpot, Pipedrive, Attio, monday CRM
Done with you
Embedded
Fractional Sales
From £9k / month

For founders ready to move past founder-led sales but not yet ready for a full-time VP. I take on the role two days a week — pipeline, hires, partnerships, forecasting, board reporting. Three-month minimum, quarterly review, reserved for two clients per quarter.

  • Two days per week, embedded with your team
  • Weekly pipeline reviews, monthly board reporting, quarterly strategy
  • Hiring support for first AE / sales leader / RevOps
Discuss fit
2 days / week
3-month minimum
1 slot · June 2026
// who I am

Fifteen years of B2B revenue, condensed so you get exactly what your startup deserves.

I've spent the last 15 years building B2B sales teams from $0 ARR to the first $1m and beyond. I've sold the product, hired the AEs, activated real partners, built the pipelines, and sat through the forecasting calls.

Since 2024 I've been doing that work for early-stage AI and SaaS founders as a fractional VP sales and B2B sales consultant for startups across the UK. Project Revenue is the same methodology, condensed — not a long consulting project where you walk away with just a PDF.

As a RevOps consultant for SaaS companies and a fractional sales leader based in London, I work on a fixed price with a definitive end date. Not coaching. Not advice. Real systems and real revenue work.

monday.com
$2.2m → $10m ARR
UK & Nordics partner revenue, 3.5 years
Fountain
$300k → $1.5m ARR
EMEA sales built from scratch in 2 years
Kaizan
Spreadsheet → investor-ready
RevOps in one week, scaling to Series A infra now
Jurnii
Cold list → signed partners
Repeatable channel motion via outbound
// next step

Stop putting off the revenue work.

Book a 30-minute call. We'll talk through where you are, what you need, and which of the three is the right fit. No pitch, no proposal cycle.

Book a call
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