September 2026 · Next Sprint availability

Tackle the revenue work most founders avoid before it's too late.

I'm Xi, a fractional sales leader for early-stage B2B AI and SaaS founders. I build the ICP, messaging, and sales playbook your first hire needs to succeed. 15 years of B2B revenue experience, delivered in laser-focused sprints.

Book a 30-min call See what I do
0 → 1 specialist Scaled EMEA sales at monday.com and Fountain
AI-native GTM Foundations built for your AI SaaS and agent revenue
15 years Building B2B revenue teams for AI & SaaS companies
// recent & current clients
Gravel AI Mutherboard SnapCall Jurnii Intuitive Neurons
// what I see

You've got a great product. But you're still selling it yourself, and every deal sounds different because the ICP and message aren't clear.

01

Founder-led sales has stopped scaling.

You closed the first 10 deals on relationships. The next 10 are harder, slower, less predictable. Your time is the bottleneck and the pipeline is unscalable.

02

The CRM is a graveyard.

Your HubSpot or Pipedrive is half-configured, missing fields, has no forecasting, and nobody trusts the numbers.

03

You can't answer investor questions.

What's your win rate? Sales cycle? Pipeline coverage? CAC payback? You know roughly, but "roughly" doesn't survive Series A diligence.

04

Hiring sales feels like a leap of faith.

Your first AE or sales leader needs a system to walk into. Without one, they'll spend three months building it themselves while not selling anything.

// how I work with startups like yours

A laser-focused engagement, agreed up front, built around your business.

Start here
The Diagnostic
£500 · one-time

A 60-minute working session on your revenue function, followed by a written one-page diagnosis. You leave with a clear answer to "what's the highest-leverage thing to do next." Credit toward any engagement if you go on to work with me further.

  • Pipeline, ICP, sales motion, RevOps maturity reviewed in one call
  • Written one-pager with three concrete next moves
  • Honest recommendation — including "do this yourself" if that's the right answer
Book a diagnostic
60 minutes
Same-week turnaround
Credit toward engagement
The Sprint
From £5,500 · 4 to 6 weeks

Four to six weeks building the commercial foundation your first sales hire needs. Clear messaging, a focused target ICP, practical ways to reach them, and a sales process that shortens your sales cycle. Delivered async around your schedule, with 2 to 3 short calls a week.

  • A focused core ICP and one test ICP, built on why customers actually buy
  • Messaging for outreach, marketing and the verbal pitch, including a 30 and 60 second version
  • A sales playbook that sequences the ICP through the full sales cycle
  • A fully built foundation you can run and replicate yourself in the $0 to $1m stage
Book a Sprint call
4 to 6 week engagement
Async, ~2 hours a week from you
Done with you, for your business
Embedded
Fractional Sales
From £9k / month

For founders ready to move past founder-led sales but not yet ready for a full-time VP. I take on the role two days a week — pipeline, hires, partnerships, forecasting, board reporting. Three-month minimum, quarterly review, reserved for two clients per quarter.

  • Two days per week, embedded with your team
  • Weekly pipeline reviews, monthly board reporting, quarterly strategy
  • Hiring support for first AE / sales leader / RevOps
Discuss fit
2 days / week
3-month minimum
1 slot · June 2026
// who I am

Fifteen years of B2B revenue, condensed so you get exactly what your startup deserves.

I've spent the last 15 years building B2B sales teams from $0 ARR to the first $1m and beyond. I've sold the product, hired the AEs, activated real partners, built the pipelines, and sat through the forecasting calls.

Since 2024 I've been doing that work for early-stage AI and SaaS founders as a fractional leader. Project Revenue is the same methodology, condensed — not a long consulting project where you walk away with just a PDF.

Not coaching. Not advice. Real systems and real revenue work, on a fixed price, with a definitive end date.

monday.com
$2.2m → $10m ARR
UK & Nordics partner revenue, 3.5 years
Fountain
$300k → $1.5m ARR
EMEA sales built from scratch in 2 years
Kaizan
Spreadsheet → investor-ready
RevOps in one week, scaling to Series A infra now
Jurnii
Cold list → signed partners
Repeatable channel motion via outbound
// is this you?

Who this is for

  • Pre-seed to seed B2B SaaS or AI founders
  • Still selling yourself, no sales team yet
  • About to hire, raise, or scale — and you need the foundation first

Who this isn't for

  • Companies with a documented, repeatable sales motion already
  • Founders wanting someone to run their outbound for them
  • Anyone looking for a permanent, full-time hire
// next step

Stop putting off the revenue work.

Book a 30-minute call. We'll talk through where you are, what you need, and which of the three is the right fit. No pitch, no proposal cycle.

Book a call